How to Effectively monetize facebook ???
Brian Carter is author of the book The Like Economy : How Businesses Make Money With Facebook ( Economy Like : The Business Make Money From Facebook How ) and is co- author of Facebook Marketing : Leveraging Facebook 's Features For Your Marketing Campaigns (Marketing On Facebook : Getting the features of Facebook For your Marketing campaign ) . He is a keynote speaker , a coach and a consultant .
Facebook , the social network has over 850 million users , is a great opportunity for businesses to market products . But the first question people are interested , " Facebook can actually generate revenue or not ? "
If you 've read the marketing research on Facebook in the past year , you can see an example of the business benefits and increase e-commerce revenue through sharing on Facebook .
If your business is ready to make money from Facebook , your next question should be : " What makes the marketing campaign profitable and what makes these campaigns may incur losses on Facebook ? "
First , consider the model of your income . What factors promote customers to buy your products ? How do you attract their attention right from the start ? How channel switching ? And Facebook consistent with the marketing channels have worked for you ( such as email , text messages and affiliate revenue ) like?
There are a number of strategies companies use to make money from Facebook is very effective . Here are 5 strategies typical
1 . E-commerce based on advertising .
Marketers can take advantage of greater range and target customers follow the trends in Facebook's advertising policies . They can create ads that readers be directed straight to an e-commerce website , through which marketing products to our users facebook.Nguoi or ignore the ads only to sites although other web advertising in a way that often bring immediate profit . If you do not trust 100 % of the time commitment and creativity necessary in marketing to Facebook users , let's first examine the traffic to the website advertisement was directed by Facebook .
For example , Vamplets.com , selling the dolls vampire velvet , achieved an ROI of 300 % e-commerce sales in the first month of advertising directly to the ecommerce site , a representative of the company said .
2 . E-commerce - marketing to fans
Marketing to the fans is to introduce information to fans by posting from your site to feed their news .
Fans seem to prefer more feedback when marketing through ads than through product testing , its structure and efficiency it brings . Data analysis in 2011 from companies like PageLever revealed that many sites with millions of fans attracted approximately 7 % of them when marketing products . Some pages have hundreds of thousands of fans who never liked , never commented on a post , have not seen the page 's posts for years .
To be successful in marketing to fans , must have product images , as conspicuous as possible , and to achieve that requirement EdgeRank ( Edgerank algorithm used by Facebook to determine "Where ? " and " what does the article ? " will appear on your newsfeed each individual page using Facebook . ) some businesses have set up the new site , using Facebook ads to attract users . Thanks to the sophisticated knowledge and updates in your how to attract visitors , businesses are achieving better results compared with the results of their old site brought .
Some businesses have success with advertising on Facebook as : Baseball Roses , Rosehall Kennel , WUSLU and SuperHeroStuff .
Baseball Rose ( Rose baseball ) sells artificial roses made from real baseballs . The founder of the company , Mark Ellingson , explained that they were unsuccessful with Google AdWords because no one is looking for their innovative products through google . They achieved a 473 % ROI on their spending on Facebook advertising .
Rosehall Kennel , a breeding and selling businesses German shepherd , has gained more than 4,000 % ad spending on Facebook , according to owner Eliot Roberts . Furthermore, less demanding customers more discounts and sales cycle is shorter
WUSLU is a training site for home decoration . Although this business does not disclose the exact revenue numbers , they are quite pleased with the results of their marketing on Facebook and wants to continue to work with Facebook .
According to site founder SuperHeroStuff.com , ronando Long , the only new thing he 's doing business in 2011 is starting to use Facebook , and their sales have increased 150 % in this year .
3 . Facebook and email advertising .
Many companies collect a lot of emails . They know that the email address that is valuable , so they started marketing through email and it is good for them .
These companies can market to the fans , but they still advertise on Facebook to attract more members . Facebook Ads can be targeted to 16 different criteria , including age , gender , interests , location , relationship status , connection to pages you admin , workplace , education , majors in college and more . Add to that some ad shows people that you want to connect , and you can ensure new members are eligible .
By email campaign based on the competition in collaboration with social networks , Fortune 500 company has achieved 400 % email open rate respectively , 14 % click-through rate , and one-fifth of the email registered with them also become fans , Steve Gaither - president of JB Chicago , the marketing agency working with Fortune 500 companies said .
4. Facebook Ads and Text Messaging
Businesses are not rushing into marketing via text messaging, but 24% of marketers through mobile phones has shown that very high possibility of return, beyond their expectations. 4% of users responded telephone discount program for a product or service it.
A fast food restaurant (I'm not allowed to mention names) have increased revenue in this way: They posted on the program 'coupons by text message' on Facebook. Facebook users subscribe coupon will receive a voucher sent to mobile phones every day for 30 days. As a result of store sales rose cutter $ 65,000.
5. Create a website guide to support your ad
If you are a publisher or blogger, content is very important, and advertising is essential. Why not create a Facebook page for your website, developing fan, then send a link to every new article? This increases traffic to your website. Because revenue from your ad depends closely on web hits, the traffic of new readers and repeat traffic from fans proportional to their revenues from advertising.
Proud Single Moms ( Association of Mothers pride ) has created a Facebook page , an increase of about 98,000 fans via Facebook ads cost less than $ 5,000, according to the author 's website . Since the website uses AdSense ads , they chose to write blogs on topics interesting not only for mothers , but also have a high number of searches on Adwords keywords . They use a combination of Facebook and advertising AdWords Keyword Tool to find interesting topics , profitable . Then they post a link to their blog post on Facebook every day .
You should choose the ad model ?
If you do not select the search revenue model in the model above, I recommend that you experiment with Facebook ads directly connected to anything related to your business . You have products and services not sold ? Using Facebook ads to attract traffic every day .
Facebook users can also benefit from Facebook ads , but make sure that you understand the amount of time and creativity required in marketing to fans . The company marketing to Facebook users that do not understand that and not have a good plan usually post information in a way that does not attract the interaction with the community . Since then EdgeRank will reduce the scope and value of your Facebook page . In summary , the ability to payback will be very low , sometimes even at a loss . But when it attracted fans from Facebook ads and engage them with interesting content , profit will increase.
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